The Look Team Branding
Brand campaigns
When The Look Co. purchased the Perfect Post franchise, they needed to excite both their customer base and their franchisees with a new wealth of possibilities. An expansion of services including fence and deck design, coupled with a new prioprietary mobile technology, demanded a complete re-branding from the name up. The new brand required visual impact, consistency and flexibility to roll out across a variety of media including print materials, advertising, web, vehicles and tradeshow booths.
Scope: strategic and conceptual development, design, copywriting
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