Colour Me Film Promotions
Advertising & promotion
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Colour Me is a documentary film from Taza Media that challenges viewers to reexamine what they think about race. Director Sherien Barsoum approached Mettle Creative Services for a complete promotional campaign beginning with the predominant title image and extending through web, DVD packaging, educational resources, posters and direct mail. The result is an edgy appeal to the film’s young adult audience and features a blend of photography and hand-drawn illustrations.
Scope: strategic and conceptual development, illustration, branding, design, art direction and production
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