Edge Imaging Brand Campaigns
Brand campaigns
Every school year, Edge Imaging develops a fresh design campaign to advertise and package their school photo products. The challenge with each new campaign is to appeal to both parents and students, including a wide age group from elementary through high school. While the design needs to be unique in order to distinguish each year’s products from the previous, it also requires consistency with the Edge Imaging corporate brand. Mettle Creative Services has assisted Edge Imaging on several occasions to produce engaging promotions, packaging and information videos targeted at teachers, parents and students.
Scope: strategic and conceptual development, design, illustration, writing, photo retouching, final production
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