City of Mississauga Communications Package

Advertising & promotion

Change can often give rise to anxiety, so when the City of Mississauga introduced its new salary, benefits and health program, it needed to quickly and clearly communicate that its employees would be experiencing a change for the better. The development of a warm and vibrant illustration served as a visual symbol for the growth, change and rewards inherent in the new program.

Scope: strategic and conceptual development, art direction, design and production