SteelForme Branding
Brand campaigns
Industrial design firm, SteelForme, approached Mettle Creative Services to help launch its brand beginning with a line of stainless steel tableware products. Starting with the corporate logo, Mettle established a brand identity that reflects SteelForme’s product offerings: upscale, contemporary and stylish with a unique minimalist approach. This newly established persona was then executed in every presentation of the brand: from business cards to website imagery, product catalogues to packaging.
Scope: identity design, print design, website illustrations, production
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